Each single week I meet folk who are so happy about their new website that they can't wait to let me all about it and how it should make them a lot of money extraordinarily swiftly. They are They're almost jumping up and down because they've possibly been to a seminar when they were told that the most effective way to live the dream is to first dream it and then visualise it and think about all the things they can do with the money they will earn from it. All you need is good web design.

Except it doesn't happen.

So many folks are sold the vision about SEO in such a fashion that they believe it's simple to do and you can suck visitors to your site like a hoover sucks dust.

You need to be noted on Google in the 1st place and this is the opening difficulty - and what a whopper! Google indexes roughly fifty bill net Pages and it grows at an exceptional rate, probably hundreds of thousands a day.

When your website is finished it just joins a particularly massive queue and even though there are tactics you can get yourself listed quickly, these are quite complex for the entire noob and it's very easy to do it wrong.

So, when the site is live, there then starts a big process of what many folks call 'optimisation' and that's where us SEO type have truly upset people. You now believe that 'optimisation' means altering some words on your site so that Google automatically pushes you to the apex of search whenever somebody types in your product. That is not what optimisation is about at all and we should truly call it 'marketing'.

Marketing is the method of getting your product in front of your clients ( whoever they might be ) and historically this is a difficult process, even when you're competing with only a few people in your neighborhood. Just imagine contesting with thousands of men and women globally!

The more competition there is in your marketplace, the longer it's going to take too, as an instance you're unlikely to beat B&Q if you're selling DIY hardware. Just face it - your site isn't going to beat any one unless you have a commitment to spending a large amount of time promoting it and this is where the second problem rears it's ugly head.

I'm still not on Google and it's been a month!

It's possibly the most typical complaint I hear from people. They ( or we ) 'optimised' their site a month back and it is not found anywhere when someone searches for it.

You potentially think that SEO is a whole bunch of hogwash and so you have decided to end it now before you waste any more cash. Giving up is too simple but you can potentially do it because you can't think of any other option.

This is not just about SEO, it's about many things in life - it becomes too hard so you just walk away and blame Google or something. You probably think you have been banned or Google doesn't like you or your web designer has done something wrong.

Let me just make it truly clear - if you've got a new site and it's just been launched you're going to wait a long time before folk are finding you on Google. SEO isn't the magic bullet and so you should not rely on it at all.

Seriously, even though the world has gone Web mad, it doesn't mean you must ignore normal systems of advertising.

Calloway Green take fantastic website design and turn it into a marketable and usable product that will actually make you money. They specialise in Web Design Birmingham for West Midlands based organisations that are looking to sell their products to a wide audience.

We also offer extensive Search engine optimisation training for people looking to do their own SEO.