Search engine optimization, or SEO, is an emerging trend among websites who are trying to get to the top of Google. SEO will not only improve your overall page rank, but yield increased traffic, leads and, hopefully, conversions. There are many different strategies and implementations necessary for a dynamic and efficient SEO campaign to effectively work. Once of the most crucial strategies for any SEO effort is a strong link building campaign. In order for any website to rank and perform well in the SERPs, it is important that you understand and know how to use these three link building strategies.

1. Directory Submission

Directory submission is arguably one of the most successful and efficient strategies to create and increase organic and targeted traffic. Most anyone looking for information and websites will use search engines and most will spend money once they have found what they are looking for. There are thousands of directories available to submit to, but you will need to submit your site to the directories that are related to your industry. Every directory has different categories and some are much more effective than others. Do your research and submit your website to all the directories. The right categories and directories will help you get your site out there.

2. Article Submission

Another element of any SEO campaign is article generation and submission. Article submissions to article directories will increase traffic, links and establish you as an expert. The most important part of the process, however, is the link. These links will be an important key to your additional web traffic. The more links you have in article directories, the more traffic you will get and the higher you may be ranked in the search results. You should submit articles to many different article directories so that you can gain more links and cast a wider net for traffic.

3. Social Bookmarking

Social bookmarking is a process in which you organize websites that you regularly visit or include as your favorites. You can go to a social bookmarking site and create your own list of popular sites. This gives you the advantage of helping people find information that is similar to what you are looking for. Chances are they will begin to view you as a maven of information and begin to trust you even more. And ‘Trust’ is Google’s middle name.

A great way to gain trust, authority and a high page rankings in the search engines is to build links for your site. There are many different ways to successfully build links, but the three most effective will help your SEO significantly. Every website should submit themselves to directories that are relevant to their industry niche, submit articles to article directories for links, and create social bookmarking to help others find the right information to meet their needs. Search engine optimization is not difficult, it just takes the time and effort to build an effective and efficient campaign.