Convincing consumers to part with their money to obtain your product or services usually involves communicating one of the two basic messages:
-Your customer isn't buying your product or service. In actuality their purchasing YOU. Your knowledge of your product or service and well you convey it to your prospect adds value and essentially builds trust.

-Conveying that your product, services, or marketing strategies can produce results.

1. Figure out your ultimate goal:
Creating leaverage which means having a downline that can duplicate your marketing strategy which in turn generates passive income and also adds value to your leadership skills.
2. Decide who your customers are:
Your customers are people that are in your same line of work that are having problems generating leads,traffic, and revenue. Find out where they hang out at on the internet and proceed to build relationships.
3. Consider how you want a customer to take action:
Emails linked to online shopping carts can help you increase sales with every click. Providing a front end generic product that has value, information, and is affordable will ultimately arouse the curiosity of the prospect to ask what is your primary opportunity.
4. Communicate your objective:
Email mailing list's is a valuable commodity. Having your own that can generate repeat loyal customer purchases and they look to you for advice on making decisions with their projects is coveted position to be in.
5. Decide where you want to accomplish your objective:
Lead capture pages, posting classified ads, joining forums, and social networking sites allows you to build your mailing list in order to get the ball rolling in just one of many ways to bring traffic to your site.
6. Time your objective:
Stating your objectives to include timing helps you create a sending schedule(emails)and stay focused on it during the creation of multiple emails.