If you want to draw in more targeted traffic website optimization cannot be avoided. You need to learn the basics of both LSI (latent semantic indexing), SEO (search engine optimization), and keyword optimization so that various pages throughout your web page are indexed for specific keyword phrases.

Sound about as clear as fog? Don't worry. By the time this is over, you'll have what you need for effective traffic generation.

The Basics

Keywords can be either a single word or a group of words that you want people to use to find your website. Your goal is to find keywords with little competition that are widely searched. Use the many free tools online to see how often certain words and phrases are searched. A quick check with Google gives you an estimate of how many sites are also trying to attract people with those same keywords.

SEO

Search engine optimization is actively creating websites in a manner designed to please the powers that be with the big three. The big three in this case are Google, MSN, and Yahoo! You want to rank on the first page at the very least and number one whenever possible for the keywords you target. You do this by using specific keyword densities, building backlinks, and providing an impressive amount of useful content, video, and audio on your website.

LSI

Latent semantic indexing involves using similar words and terms in order to optimize the website on a broader scope. This prevents the need for keyword stuffing and allows you to write content that flows more naturally but still captures the attention of search engines for the topic you are discussing. In some cases, it can allow you to optimize for secondary keywords quite by accident and is very useful for generating both accidental and incidental traffic that is highly targeted.

Everyone wants targeted traffic. Website builders understand that willy-nilly traffic nets no real results.

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