Not hard to believe that, a website with only a dozen backlinks outranks the site having 1,000 backlinks. Also commented by the Link Building expert Jim Boykin’s in his blog, “few links from right places can beat 1000 links from wrong places�.
The reason is, Google has intelligently adopted a policy for ranking algorithm which affirms to give more credence to quality links rather than quantity links. This step has been quite instrumental in transforming link building into a challenging and skill oriented task. Thus, link building has altogether become quite competitive.

Link development has undergone an image make-over in the recent years. In present stage of the link building, backlinks from trusted and thematically relevant sources can help a website in traffic generation, brand awareness, rankings and online relationship management.

Developing quality links is not a standard exercise but is a critical strategical process. While crafting a successful link building campaign, it is essential to follow the key steps below:

Identification of Requirement – With no precise knowledge of the objective of developing links it is impossible to proceed in the accurate direction. Time has come to examine our website’s prerequisites and respond these problems “Why link is necessary for our website?� “Which is our target profile?� and “What category of backlink would be able to satisfy our website obligation?�
Setting objectives – Each time the idea of link building for a website clicks to our mind, generally we set ample number of goals. Nevertheless these goals are not essentially good ones. Objectives like “I want 50 links in a month� do not actually help. Goals should be something like “outcome� that can be beneficial for our business. Furthermore, we need to comprehend that at present, link building is more focused towards “value� than “numbers�. Aiming on likes of following statements - “I need quality links that can support our SEO efforts� or “I need links that can increase our website brand awareness�, would definitely propose achievement. It is essential to keep the end-result of link building in our mind.

Find out link building company – Clear objective setting facilitate us to focus in the right direction. Subsequent to it the big challenge is deciding on a link building company that can be the best supporter in goal completion. Though we can find many link building companies promising the same as we require. However, selecting a link building company that can assist in identifying the best possible goal completion is a daunting task. The competition is intense among the companies promising to offer the best results in link building.
It is imperative to ascertain the credibility and authority of the provider in the field. Also, it is essential to gauge the performance of the service provider so as to ensure the deliverables guaranteeing future growth.
Usually, webmaster’s use automated software to develop links faster. However, a manual link building campaign may not produce a strong influx of links but it can guarantee a level of quality and the potential rewards which are worth the time and effort. Though, it is wise to stay cautious while selecting a link building service provider.
Spotting an able service provider for link building campaign doesn’t mark the closing stage.

Check authentication of link quality – By just passing on link building campaign to link building company does not essentially mean that we have achieved the goal. Periodically verifying the link quality prepared by the company is very essential since it might be possible that the links compromise on quality consent that promised. To easily examine the link quality and sustainability Link report facilitate us. We can keep a link partner’s list and in near future track the links.

Evaluate Success – At last we are required to evaluate success proportion of our link building campaign. Success of a Link building campaign may possibly be evaluated by means of overall website performance as a result of traffic or rankings.
Avoiding this stage of assessment can turn into a futile effort.

It is quite evident that our link building efforts can be magnified by opting analytical approach to qualifying potential linking websites. In addition it requires clear understanding of “Goal� and “Way to achieve it�.